Privacy Policy

This website (the “Site”) is owned and operated by (“Unicorn Theory”). This Privacy Policy (this “Policy”) explains how we collect, protect, use, and share information obtained through this Site.

By using this Site, you agree to the terms and conditions of this Policy. Unicorn Theory may amend or modify this Policy by posting an update to this Site, and you agree to accept the new Policy by using or relying on our services and materials after such notice. You should take the time to read through this Policy, and if you have any questions, please contact us at the address listed at the end.

We use Personally Identifiable Information to process requests made through this Site, such as registration requests, requests to receive our e-newsletters, and questions or comments submitted through this Site. We also collect and use Personally Identifiable Information when PII Users communicate with “Unicorn Theory” by phone or email to ask questions, request assistance, make suggestions, or apply for employment. We may collect names, contact information (such as addresses, phone numbers, and email addresses), and other information about PII Users who communicate with us, so that we can follow up with them effectively. Communications from you are governed by the Terms of Service.


Personally Identifiable Information and other data that you furnished through the Site may remain in our records even if you are no longer a User and can be used by us in accordance with this Privacy Policy. We reserve the right, from time to time, to contact current and former User for various purposes, including without limitation sending updates; surveys; and changes to terms, conditions, and policies.

We may collect certain information automatically when you visit the Site, such as the browser you are using, the Internet address from which you linked to this Site, the operating system of your computer, the unique IP address of the computer you used to access this Site and usage and browsing habits. We use this information to administer and improve your experience on this Site, to help diagnose and troubleshoot potential server malfunctions, and to gather broad demographic information.

To help make sure you receive information that is relevant to you, this Site uses data “cookies.” These cookies are small data files stored on your computer that identify you as a previous visitor to the Site and help us to personalize your experience when you arrive. Most web browsers are set to accept cookies. You can instruct your browser not to accept cookies. However, if you disable this function, you will not be able to use some of the features on this Site.

Our Web pages and our e-mail newsletters may contain “web beacons” and other technology that allow us to count users that have visited a web page or opened an email and collect other types of information. Using this information, we are able to measure the effectiveness of our content and how visitors use this Site. This allows us to learn what pages are most attractive to our visitors, which parts of this Site are the most interesting and what kind of offers our visitors like to see.

On occasion, we are able to offer certain Users special services offered by third parties that provide us with financial or other support (“Unicorn Theory Partners”). In those cases, the promotions will be communicated to you by Unicorn Theory and fulfilled by the Unicorn Theory Partner. If you wish to accept any such offer, you may be required to provide Personally Identifiable Information directly to the Unicorn Theory Partner as a condition of the offer. Unicorn Theory will not have control of any Personally Identifiable Information that you provide to the Unicorn Theory Partner when you accept the offer.

We work with third parties who provide services such as data analysis, infrastructure provision, IT services, email delivery services, market research, marketing, and other similar services. We may share Personally Identifiable Information about you with these parties solely for the purpose of enabling them to provide these services, but these parties are restricted from using the Personally Identifiable Information for purposes other than providing services for us.

We may use Personally Identifiable Information about you for internal purposes, including without limitation data analysis and audits.

We have implemented software and hardware security measures, such as firewalls, intended to protect your Personally Identifiable Information from unauthorized access. Although we strive to protect your information, we cannot ensure or warrant the security of any information you transmit to us through or in connection with the Site. Despite our precautions, no system can completely protect against unauthorized access to your Personally Identifiable Information, and your use of the Site indicates that you are willing to assume this risk. If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us.

Notwithstanding any other provision of this Policy to the contrary, we reserve the right to disclose your Personally Identifiable Information to others as we believe to be appropriate (a) under applicable law; (b) to comply with legal process (c) to respond to governmental requests; (d) to enforce our Terms of Service; (e) to protect our operations; (f) to protect the rights, privacy, safety or property of Unicorn Theory, you or others; and (g) to permit us to pursue available remedies or limit the damages that we may sustain. For example, we may, to the fullest extent the law allows, disclose Personally Identifiable Information about you to law enforcement agencies to assist them in identifying individuals who have been or may be engaged in unlawful activities.

Non-Personally Identifiable Information
Non-Personally Identifiable Information is aggregated information, demographic information, IP addresses, and other information that does not reveal a person’s specific identity. We may collect Non-Personally Identifiable Information (e.g., interests, geographic location, zip codes, etc.) when you voluntarily provide such information to us, such as through survey responses. Such information constitutes Non-Personally Identifiable Information because, unless combined with your name or other Personally Identifiable Information, it does not personally identify you or any other user.

Additionally, we may aggregate Personally Identifiable Information in a manner such that the end product does not personally identify you or any other user of the Site. For example, we might use Personally Identifiable Information to calculate the percentage of our Users who have a particular zip code. Such aggregate information is considered Non-Personally Identifiable Information for purposes of this Policy. Because Non-Personally Identifiable Information does not personally identify you, we may use or disclose such information for any purpose.

Other Sites
This Site contains links to and displays content from third-party websites (“Linked Sites”) not under the control of Unicorn Theory, and we are not responsible for the privacy policy or the contents of any such Linked Site or of any site linked directly or indirectly from any Linked Site. We provide such links and display such content only as a convenience, and the inclusion of such link and the display of such content on this Site does not imply our endorsement of the Linked Site or of any site linked directly or indirectly from any Linked Site.

If you provide any Personally Identifiable Information through any Linked Site or any site linked directly or indirectly from any linked site, the Personally Identifiable Information you provide may be collected by, and controlled by the privacy policy of, that third party. We are not responsible for the privacy practices or the content of the Linked Sites or of any site linked directly or indirectly from any Linked Site. We recommend that you familiarize yourself with the privacy policies and practices of any Linked Site and of any site linked directly or indirectly from any Linked Site. PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY LINKED SITE OR OF ANY SITE LINKED DIRECTLY OR INDIRECTLY FROM ANY LINKED SITE.


Contact Information

If you have any complaints or questions about our Privacy Policy, please contact us at: